{"id":56272,"date":"2022-12-08T09:30:00","date_gmt":"2022-12-08T14:30:00","guid":{"rendered":"https:\/\/realchristmastreeboard.com\/?p=56272"},"modified":"2024-11-26T18:00:20","modified_gmt":"2024-11-26T23:00:20","slug":"christmas-eve-traditionalists-mid-decemberists-treecrastinators-we-see-you-and-were-here-for-you","status":"publish","type":"post","link":"https:\/\/dev.realchristmastreeboard.com\/es\/press-releases\/christmas-eve-traditionalists-mid-decemberists-treecrastinators-we-see-you-and-were-here-for-you\/","title":{"rendered":"Christmas Eve Traditionalists, Mid-Decemberists, Treecrastinators, We See You \u2013 and We\u2019re Here for You."},"content":{"rendered":"<p class=\"subtext\"><em>There\u2019s a real Christmas tree for everyone who wants one &#8212;<br \/>\nwhenever they want one.<\/em><\/p>\n<p><strong>FOR IMMEDIATE RELEASE<\/strong><\/p>\n<p><strong>Media contact<\/strong><br \/>\n<a title=\"Newsroom@RealChristmasTreeBoard.com\" href=\"mailto:newsroom@realchristmastreeboard.com\">Newsroom@RealChristmasTreeBoard.com<\/a><\/p>\n<p><strong>HOWELL, Mich., Dec. 8, 2022<\/strong> \u2013 There\u2019s little debate that a real Christmas tree brings joy to everyone who sees and smells it. But when is that joy best timed? Ah, now that\u2019s a debate. Some people would buy their real Christmas tree the day before Halloween if they could. Some like to wait until the Thanksgiving leftovers are gone before shifting into Santa mode, just out of principle (Give each holiday its due!). Others mean to get started early, but, well, life gets in the way. And still others embrace the more Victorian tradition of waiting until just a few days before Christmas &#8212; or until Christmas Eve itself &#8212; to put up their tree.<\/p>\n<p>Real Christmas tree growers, wholesalers and retailers see that mix of shoppers firsthand, and it doesn\u2019t change much from year to year.<\/p>\n<p>\u201cWe have several customers who faithfully visit us on Christmas Eve. It is their tradition, and it is our tradition to welcome them each year,\u201d said Mel Koelling, Michigan Christmas tree grower.<\/p>\n<p>\u201cNot everyone is ready to deck the halls right after Thanksgiving. Some of our oldest customers are mid-December shoppers,\u201d said Rob Lambert, California Christmas tree retailer.<\/p>\n<p>\u201cPeople are busy this time of the year. I am a mom and I completely understand. We are glad to welcome customers throughout the month of December and help them find their perfect real Christmas tree,\u201d said Carrie McClaine, North Carolina Christmas tree grower and Florida retailer.<\/p>\n<p><strong>Where the trees are<\/strong><\/p>\n<p>\u201cWe don\u2019t judge,\u201d said Marsha Gray, executive director of the Real Christmas Tree Board. \u201cWe like to say \u2018the journey makes the joy.\u2019 But those journeys are very personal. The \u2018when\u2019 is as big a part of traditions as the \u2018how.\u2019 The good news is, there\u2019s a real Christmas tree for everyone who wants one &#8212; whenever they want one.\u201d<\/p>\n<p>That may not mean wherever they want one, however. Gray points out that the bigger the retailer, typically the bigger the inventory, so while late-season shoppers can expect to go home with a real Christmas tree, they may find that some smaller retailers or choose-and-cut farms sell out earlier than larger ones.<\/p>\n<p>\u201cIt\u2019s not a matter of whether there are enough trees &#8212; there are,\u201d said Gray. \u201cIt\u2019s just a matter of where they are.\u201d<\/p>\n<p><strong>Find your joy at RealChristmasTreeBoard.com<\/strong><\/p>\n<p>The Real Christmas Tree Board encourages late-season shoppers to consider trying a different species this year and to be flexible in where they shop for a real Christmas tree. Trends are changing and sizes and species vary by region and retailer. As Christmas gets closer, some retailers may close early or have a reduced selection while others may have just what you\u2019re looking for.<\/p>\n<p>Visit <a title=\"RealChristmasTreeBoard.com\" href=\"https:\/\/dev.realchristmastreeboard.com\">RealChristmasTreeBoard.com<\/a> for a special <a title=\"retail locator\" href=\"https:\/\/dev.realchristmastreeboard.com\/find-a-retailer\/\">retail locator<\/a>, a guide to the different kinds of real Christmas trees, care tips, and more.<\/p>\n<p><strong>Real Christmas trees are continuing to bring joy all month long<\/strong><\/p>\n<p>There\u2019s plenty of real Christmas tree season left and here are the facts you need to know:<\/p>\n<ul style=\"padding-left: 40px;\">\n<li style=\"list-style: disc;\"><span style=\"text-decoration: underline;\">A real Christmas tree brings joy.<\/span> When asked to choose how they feel when they smell a real Christmas tree, respondents to a nationwide survey chose \u201cJoyful\u201d more than any other emotion. <sup>1<\/sup><\/li>\n<li style=\"list-style: disc;\"><span style=\"text-decoration: underline;\">A real Christmas tree is the favorite scent of the season.<\/span> Survey-takers ranked the scent of a real Christmas tree as number one and ahead of cookies, cinnamon, hot cocoa, and gingerbread. <sup>1<\/sup><\/li>\n<li style=\"list-style: disc;\"><span style=\"text-decoration: underline;\">The price of a real Christmas tree is worth it<\/span> and 85% of those who typically have real Christmas trees agreed with that statement. In fact, 79% of real Christmas tree buyers even agreed that \u201cIf the cost of a real Christmas tree goes up this year in light of the rising costs of many consumer goods, I will still buy a real Christmas tree.\u201d <sup>1<\/sup><\/li>\n<li style=\"list-style: disc;\"><span style=\"text-decoration: underline;\">Those converting to a real tree wish they\u2019d done so sooner.<\/span> 78% of those who previously bought an artificial tree, but tried a real one instead in 2021, say they wish they had started buying real sooner.<sup>1<\/sup><\/li>\n<\/ul>\n<p style=\"width: 100%; text-align: center;\">###<\/p>\n<p><strong>Survey Methodology<\/strong><\/p>\n<p><sup>1<\/sup> TRUE Global Intelligence (TGI), the in-house research practice of\u202fFleishmanHillard, fielded a survey of n=1,500 American adults ages 21 to 49 years. All survey respondents celebrate or observe Christmas and either decide or share in the decision of whether and what kind of Christmas tree to put up in their home each year or influence their home\u2019s decisionmaker. The survey was fielded from May 26 to June 13, 2022. The survey has a margin of error of \u00b12.5% and higher for subgroups.<\/p>\n<p><strong>Know Your Sources<\/strong><\/p>\n<p><a title=\"The Real Christmas Tree Board\" href=\"https:\/\/dev.realchristmastreeboard.com\"><strong>The Real Christmas Tree Board (RCTB)<\/strong><\/a> is the media\u2019s expert resource for insights about farm-grown Christmas tree. Chartered in 2015 as the Christmas Tree Promotion Board and renamed in 2022, it is a national research and promotion program whose mission is to share the benefits of fresh Christmas trees with consumers through promotion and public relations, while engaging in research to better serve our customers and growers. The USDA provides oversight of the RCTB to ensure transparency, accuracy, and fairness in its communications. The RCTB provides the media and public with accurate information, added insights, and the latest news and inspiration for the season. It represents real Christmas trees sold in the United States and is supported through annual assessments paid by any business growing or importing 500 or more real Christmas trees. This press release was developed and distributed by the RCTB. Search \u201cReal Christmas Tree Board\u201d online and visit RealChristmasTreeBoard.com<\/p>\n<p><strong style=\"text-decoration: underline;\">National Christmas Tree Association (NCTA)<\/strong> founded in 1955, is the national trade association and advocacy organization for the farm-grown Christmas tree industry leading its public policy\/governmental affairs and serving as the \u201cvoice of the industry.\u201d NCTA represents hundreds of active member farms, 38 state and regional associations, and thousands of affiliated businesses that grow and sell Christmas trees or provide related services. Each year, since 1966, an NCTA member has presented the official White House Christmas tree to the First Lady which is displayed in the Blue Room. NCTA is also a trusted media resource on farm-grown Christmas trees.<\/p>\n<p><strong style=\"text-decoration: underline;\">American Christmas Tree Association (ACTA)<\/strong> <em>does not<\/em> represent real Christmas trees or growers.&nbsp;It is a 501(c)(3) corporation established in 2009 and has no known members representing the real Christmas tree industry. Thomas Harman<sup>3<\/sup> is CEO of ACTA and is also the founder and CEO of Balsam Hill, a seller of artificial Christmas trees.<sup>4<\/sup>&nbsp;The majority of artificial Christmas trees are manufactured overseas.<sup>5<\/sup><\/p>\n<p><strong>2<\/strong> <a title=\"Return of Organization Exempt From Income Tax\" href=\"https:\/\/apps.irs.gov\/pub\/epostcard\/cor\/352342528_201912_990EO_2021042017972245.pdf\">https:\/\/apps.irs.gov\/pub\/epostcard\/cor\/352342528_201912_990EO_2021042017972245.pdf<\/a><br \/>\n<strong>3<\/strong> <a title=\"About Balsam Hill\u2122\" href=\"https:\/\/www.balsamhill.com\/about-us\">https:\/\/www.balsamhill.com\/about-us<\/a><br \/>\n<strong>4<\/strong> <a title=\"Christmas Tree Imports Rise as Growers Come up Short\" href=\"https:\/\/www.datamyne.com\/knowledge-center\/indicators\/christmas-tree-imports-growers-come-short\/\">https:\/\/www.datamyne.com\/blog\/indicators\/christmas-tree-imports-growers-come-short\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a real Christmas tree for everyone who wants one &#8212; whenever they want one. FOR IMMEDIATE RELEASE Media contact Newsroom@RealChristmasTreeBoard.com HOWELL, Mich., Dec. 8, 2022 \u2013 There\u2019s little debate that a real Christmas tree brings joy to everyone who sees and smells it. But when is that joy best timed? Ah, now that\u2019s a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":56273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-56272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press-releases","8":"entry"},"_links":{"self":[{"href":"https:\/\/dev.realchristmastreeboard.com\/es\/wp-json\/wp\/v2\/posts\/56272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.realchristmastreeboard.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.realchristmastreeboard.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.realchristmastreeboard.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.realchristmastreeboard.com\/es\/wp-json\/wp\/v2\/comments?post=56272"}],"version-history":[{"count":9,"href":"https:\/\/dev.realchristmastreeboard.com\/es\/wp-json\/wp\/v2\/posts\/56272\/revisions"}],"predecessor-version":[{"id":61703,"href":"https:\/\/dev.realchristmastreeboard.com\/es\/wp-json\/wp\/v2\/posts\/56272\/revisions\/61703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.realchristmastreeboard.com\/es\/wp-json\/wp\/v2\/media\/56273"}],"wp:attachment":[{"href":"https:\/\/dev.realchristmastreeboard.com\/es\/wp-json\/wp\/v2\/media?parent=56272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.realchristmastreeboard.com\/es\/wp-json\/wp\/v2\/categories?post=56272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.realchristmastreeboard.com\/es\/wp-json\/wp\/v2\/tags?post=56272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}